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How Microsoft Purview Helps You Sleep Easier in the Age of AI and Data Chaos
June 27, 2025
Learn why Microsoft Purview is an essential tool for data management and mitigating cybersecurity risks in the age of AI.
Blog Feature Image: How Microsoft Purview Helps in the Age of AI and Data Chaos - a man asleep at his desk and dreaming of Microsoft Purview

Data is the lifeblood of every organization, but with the acceleration of AI, cloud-first strategies, and increasingly complex regulations, managing and protecting that data has never been more complex or more critical. If you’ve ever lost sleep over data security, compliance, or governance, you’re not alone.

That’s why Quisitive and Microsoft teamed up for a powerful webinar:  How to Sleep Easier with Microsoft Purview.  Here’s a recap of the key takeaways and why Microsoft Purview might just be the solution your organization needs.

Why Traditional Protection Isn’t Enough

Global data is projected to reach a staggering 180 zettabytes by the end of 2025 — an unprecedented volume that carries equally massive risks.

Data now lives everywhere: on-prem, in the cloud, across emails, documents, and countless apps. With 90% of enterprise data being unstructured, much of it is hidden in plain sight. With the rise of generative AI tools like Microsoft Copilot, sensitive information can be surfaced, shared, or exposed in ways organizations never anticipated.

AI + Data = Opportunity and Risk

AI is transforming how we work, but it’s also introducing new vulnerabilities. Whether a well-meaning employee pastes sensitive info into ChatGPT or a malicious insider exfiltrates a trade secret, the risks are real and growing.

Microsoft Purview: Unified Data Security, Compliance, and Governance

Microsoft Purview offers a comprehensive, integrated approach to data protection. It’s not just about locking down files. It’s about understanding your data, how it’s used, and who’s accessing it.

Purview’s Three Pillars:

  1. Data Security: Prevent leaks and exfiltration with DLP, insider risk management, and adaptive protection.
  2. Data Compliance: Stay ahead of regulations like GDPR, HIPAA, and PCI with built-in compliance tools.
  3. Data Governance: Discover, classify, and manage your data estate with visibility and control.

Adaptive Protection: Smart Security That Adjusts in Real Time

One of Purview’s standout features is  adaptive protection. It uses machine learning to assess user risk levels and automatically adjusts security policies. High-risk users get stricter controls, while low-risk users can work uninterrupted.

This dynamic approach helps balance productivity with protection, no more one-size-fits-all policies that frustrate users or leave gaps.

AI and Copilot: Protecting Data in the Age of Generative AI

With tools like Microsoft Copilot becoming workplace staples, organizations must ensure sensitive data isn’t accidentally exposed. Purview helps by:

  • Automatically labeling and protecting documents.
  • Blocking sensitive data from being pasted into consumer AI tools.
  • Ensuring that sensitive data (or data of specific classifications) isn’t consumed by CoPilot or Generative AI models
  • Providing visibility into how AI apps interact with your data.

Governance: The Foundation of Data Protection

Technology alone isn’t enough. Governance (your policies, processes, and culture) sets the tone for how data is handled. Purview supports this by offering insights, compliance mapping, and tools to measure and improve your governance posture.

Getting Started with Microsoft Purview: Practical Steps to Take Today

  1. Turn on Sensitive Data Discovery and Data Security Posture Management (DSPM)
  2. Classify your data and apply sensitivity labels.
  3. Refine DLP policies based on real-world usage, and think about DLP at the endpoints
  4. Use workshops and quick starts to accelerate adoption.

Quisitive offers hands-on support, from workshops to managed services, to help you get the most out of your Microsoft investment.

Working with a Microsoft partner like Quisitive can help you automate, monitor, and continuously improve your Azure spend. IDC research shows CSP-managed customers save 20–40% on average.

Watch the full on-demand webinar, How to Sleep Easier with Microsoft Purview: Strategies for Data Security and Governance

Tune in as experts from Quisitive and Microsoft discuss how Microsoft Purview can help organizations manage and secure data, ensure compliance, and mitigate risks associated with data breaches and AI usage.

Data is your most valuable asset, and your biggest risk. Microsoft Purview gives you the tools to protect it, govern it, and sleep a little easier at night. Connect with Quisitive to explore how Purview can transform your data security strategy.